Meet a target audience with great spending power at Senior


Do not miss out on this year’s best opportunity to meet active senior citizens with spending power over three intensive days. Senior is the place where you will make contact with your customers in person.

You can show off your products and services that simplify the everyday lives of active senior citizens and those that make their lives just that little bit special. Visitors will be inspired, informed and entertained. In addition to the exhibition there will also be a stage programme, activities, appearances by artists and lots more.

Meet an interesting target audience in an efficient way

Never before have the over 60s been so numerous or had so much spending power as they do now. The older generation of today are active, interested and have a great appetite for life. At the fair you will meet visitors that have taken an active decision to meet you.

The face-to-face meeting provides unrivalled opportunities to meet people and build relationships with existing and future customers. We have divided the fair into different sections so that it is easier to get an overview:

• Travel & Tourism

• Housing & Services

• Health & Social Care

• Health & Beauty

• Leisure & Culture

If you market or sell products or services within these areas, you will meet the right visitors at the fair.


The marketing
The Senior exhibition is marketed through adverts in magazines and newspapers, via our own website, our collaboration partners and several other media channels. We also choose to have a fairly low entrance fee in order to pull in the crowds.


Numera Mässor – an experienced organiser

Numera Mässor has extensive experience of creating quality exhibitions geared towards consumers and has over the years arranged several events – for example, Hem & Villa, Skånsk Trädgård and Syfestivalen – to name but a few.


Important collaborations

In order to create a meeting place that is as engaging as possible we collaborate with several major organisations for seniors and media houses.


What you get as an exhibitor

Senior offers a cost-effective venue to meet with the right visitors. We customise the exhibition stand to suit your requirements, regardless of whether you require a large or small area. The price includes painted partition walls, carpet, company name in the exhibition guide and on our website. Furthermore, you can complement the information about you on the website with a description of your offer, logo and press releases. This is free of charge.


What a couple of exhibitors said after participating at Senior:

”We have gained many new customers after participating in Senior in Malmö 2013.”
Ulf Rosvall, Försäkringsplanering Syd (Insurance planning company)

”Senior has absolutely the correct target group of visitors. We will come back as exhibitors in 2014.”
Jeanette Farlam, Hörsam (Hearing Aid)


Call or e-mail us for more information and to book exhibition space.


Senior Gothenburg, Svenskamässan 14–16 mars 2017

Leif Sylvén

Project Manager Senior Gothenburg

Telephone +46-(0)707-29 41 37


Senior Malmö, Malmömässan 9–11 maj 2017

Christina Persson Project Manager, Senior Malmö

Telephone +46 (0)40-18 68 79


Senior Stockholm, Stockholmsmässan 24–26 October 2017

Leon Giannaridis, Project Manager Senior Stockholm

Telephone +46 (0)708-38 78 08


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